This logo was created for Video Professor, a computer/software teaching and tutorial company. Video Professor has created a new visual look for their brand and wanted a sound to compliment this new approach, specifically one that would take the brand a bit younger and friendlier to Apple product users.
The entire sound had to be executed in 2.5 seconds and within that short period of time evoke a more modern sound without getting too far away from the folksier approach that has characterized their brand to date.
We did this by creating a series of custom sounds and tones using a variety of vintage synthesizers (dating back as far as the early 80’s). From the initial dozen executions a series of 3 logos were identified as potential winners. A very consultative back and forth approach with the client’s marketing team and senior management lead us to the logo you hear on our sample mp3.
