 Travelwave A new on-line travel company is ready to enter the market and radio is their choice of media. They feel a jingle is the way to go creative-wise and we agree but with a twist. With virtually every other competitor using some variation of a Caribbean, Calypso or Reggae sound we recommend going the other way completely in order to stand out. We propose a 30 second full sing power pop styled jingle to launch their brand. A catchy melody married to a first person narrative is developed on the overwhelming need to travel and then we drive the message home with a mini-chorus that leaves no doubt where to click when the travel bug bites. Click to listen (please wait for file to load) On air since 2002, our SoftMoc jingle was built with scalability in mind to meet the client’s needs to frequently change their messaging. It launched with a full sing jingle version, literally a 30 second song telling people why Softmoc was the right place to go for comfortable footwear. The “SoftMoc for comfort, SoftMoc for shoes” core message became so well established that it can stand alone off the top or bottom of the ads leaving plenty of room for the frequently changing messaging. With a well planned schedule of brand name focused and seasonal sale events, Softmoc uses the jingle to maximum benefit. Continued outlet number growth from coast to coast and annual revenue spikes speak to the power of investing in the right jingle strategy. Click to listen (please wait for file to load)
This 60second feature on health related issues was commissioned by IMS, Standard Radio's national selling arm. It is used to offer relevant advertorial adjacency through sponsorship of the feature to advertisers promoting health related products. We created a music bed and sing to give the feature a distinct “show” feel. Content is updated as required each time an advertiser buys on. The feature has been running since 2001 and is a much sought after advertising property among health product and healthy lifestyle focused advertisers. Click to listen (please wait for file to load) Coors Light: Triumph Silver Bullet While not strictly a jingle per se, this ad used a musical approach to cram an arm's length laundry list of contest details, in-box swag descriptions and legals into a 30 second radio spot. With so much to say it was up to the music to deliver demo target appeal and brand relevancy. The Coors Light's Western Canadian "Triumph Silverbullet" promotion “song” essentially arranges the client's brief notes into an original skate thrash metal rap. It's a song, it's a commercial, it rocks, it raps, whatever….it helped move a whack of Coors Light 18 packs. Well above plan too but we’ll get hurt if we tell you by how much. Click to listen (please wait for file to load) Canada Blooms When do you know that “spring is just around the corner”? Simple, when you hear our jingle for the nation’s largest annual gardening consumer show hit the air every February. This jingle has foretold the imminent arrival of the gardening season to enthusiasts in Southern Ontario since 2001. Oddly enough the one year it didn’t run, attendance went down…proof enough for us to define this simple melody and message as the official sound of spring in these parts. Click to listen (please wait for file to load) |
  
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