Jingles

If you are a frequent radio listener you’ve probably noticed that there’s been an upswing in the use of the jingle lately, one of the most established and time tested devices in the marketer’s toolbox.

The thing is, so many sound exactly the same. At boom we use our background as pop musicians and composers to approach every jingle project from a fresh perspective. We want your jingle to reflect your brand, appeal directly to your target audience and act as the perfect shell to deliver your messages.

To that end it’s all about the melody and message becoming one in our work. If the listener can’t sing back to us the core of the jingle after the first time they’ve heard it, we haven’t done our job right.

If you ever get the chance to meet Canadian comedian Sean Cullen, ask him about Travelwave.ca. His schtick on jingles and their ability to burn into one’s brain comes complete with him singing the refrain of our little ditty. We’re told he’d like to know who wrote it so he could “thank” us. You’re welcome Sean…and thank you too!

Click here to read about and experience a few of our past jingles including Travelwave.