AM 740
This uniquely formatted veteran station of the Toronto radio scene came to us to develop their sonic brand when they moved from their weakly powered 1240 location on the dial to the monstrous 740 frequency. With their signal now reaching as far south as North Carolina from Toronto, station ownership wanted a brand that said “big band” loud and clear. The six note sting we developed was designed for maximum “stickiness” with a highly memorable melody built around their all important dial position. It is now arguably the most recognized radio jingle in North America in the “music of your life/big band” field. Click to listen |
  
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